Instagram has a tonne of features now which is very exciting if you work in social media and very overwhelming if you’re a small business owner!

This month I’m giving you 3 ideas for each of their 5 main features to help you understand what they’re great for and inspire you to give them a go, if you haven’t already.

Feed / grid.

Your feed posts and grid are like your shop window. When people discover you in hashtags feeds or through Stories shares, its your feed post they’re seeing. When they land on your profile, your grid is one of the first things they’re presented with.

Bring your A-game to your feed posts and think about how they can be evergreen (always relevant) so, no matter when someone’s scrolling them, it’s all still awesome content. Some things I love to share and always recommend including in your feed post planning are:

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Stories are becoming the lifeblood of Instagram. I like to say that on Stories your brand has loosened its tie and clocked off. They only last 24 hours (highlights aside) and offer a more relaxed way to interact with your audience.


The latest in Instagram’s features line-up are 15 second videos which take some of the fun Stories vibe and add a dash of extra creativity and a dollop of what’s hot. Reels can also be published to your feed and/or Stories.

Get your TikTokStagram on with these Reels ideas:

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Who didn’t want their own TV show growing up? Well actually, I didn’t, but a lot of people did! IGTV offers you just that; a place to share longer videos without sending people to YouTube (other video hosting platforms are available!) I have a whole blog post about why you should be using IGTV but here’s some ideas on how:


One of the best ways to connect with your audience is through real time chats with them and live videos are amazing for that. I know going live isn’t for everyone but if you want to give it a whirl and are just short on ideas, why not try:

An Instagram feature for everyone!

One of the things I love about Instagram is that there really is a way for everyone to express themselves on the platform. If you want to learn more about Instagram and grow your confidence even further, come and join my free Instagram challenge which kicks off on Monday 12th October in my Facebook group.

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