Instagram has a tonne of features now which is very exciting if you work in social media and very overwhelming if you’re a small business owner! This month I’m giving you 3 ideas for each of their 5 main features to help you understand what they’re great for and inspire you to give them a […]
If you haven’t watched The Social Dilemma (and The Great Hack), I strongly encourage you to do so. Personally, I think they should be required watching and part of the school curriculum. As a social media manager I feel it’s especially important for me to talk about the issues with social media and the way […]
Content marketing is one of those terms that gets thrown around all across the internet but, when you get people on their own, it turns out a lot of folks don’t really know what it means. This month I’m going to break it down for you and explain how it ties in to an organic, […]
With reach being one of the key metrics people aim for on social media (I have a whole post on vanity metrics), it surprises me that making content accessible isn’t a higher priority for those same people. Why? Because accessibility directly impacts your reach and engagement. If you put out amazing content which can’t be […]
IGTV has been somewhat overlooked since it launched back in 2018. Instagram are starting to push it more this year by introducing ads, enabling creators to monetise their videos and allowing Instagram Lives to be saved to IGTV. So how does IGTV work and how can small businesses use it to improve their social presence and make […]
Facebook Rooms was a much anticipated feature following Mark Zuckerberg announcing it and now it’s out in the wild many of us are testing it, seeing how it works and trying to figure out how it fits into our lives. I’m specifically interested in how it will fit into community focused marketing strategies, like the […]
If you follow me across the internets you may have noticed I’m making something of a name for myself as that social media expert who doesn’t go live! I’m not sure if that’s really where I want my branding to go but for now, let’s run with it! Do I think that going live isn’t […]
Small Biz Q&A Unpleasant comments happen and dealing with them can be difficult. Here are my top tips for tackling all flavours of negative comment.
Small Biz Q&A My thoughts on why free content is awesome, how it can increase your sales and how you can spread it about!
Small Biz Q&A What you need to know to get started on the three main social networks, Facebook, Instagram and Twitter, right now.