Business and community

A field of cows with text overlaid reading "business and community"

The world is changing right now. Our society is shifting; we’re reassessing what’s important, we’re redefining work, we’re reconsidering what is valuable, and we’re rediscovering the value of community. That last point is what I want to talk about this month because community; community, business and social media. What does a community look like for […]

Secrets of the algorithm

Snow covered sistletoe with text reading "Uncover the secrets of the algorithm"

Do you want to beat the algorithm? Ensure your posts get seen by all your followers? Boost engagement, double your DMs and hit a million followers? We all love these quick fix promises. Tips that ‘guarantee’ an overnight change in your social media fortunes and, possibly more importantly, lay the blame for a stagnating growth […]

How do I know if it’s not working?

Small Biz Q&A Is it not working or do I just need to give it longer? Unfortunately there is no hard and fast rule but I do have some guidance on how to work out if your latest social strategy is working or not.

Should I boost a post on Facebook?

Small Biz Q&A It looks so promising; for this small price your post could reach thousands more people. What have you got to lose? For one; cold hard cash. So before you boost a Facebook post, I have some things for you to think about.

How to meme as a business

The internet loves a meme. We love that #relatable content, a lighthearted look at life, a way to connect often across cultural and language divides. They can be a great way to show a little of your personality on your business’ social media but overuse them and you lose your own voice. an image, video, […]

How often do I need to post?

Small Biz Q&A How often do you need to post on social media as a small business? My answer might surprise you, unless you’ve been following me for a while!