The Social Dilemma
If you haven’t watched The Social Dilemma (and The Great Hack), I strongly encourage you to do so. Personally, I think they should be required watching and part of the school curriculum. As a social media manager I feel it’s especially important for me to talk about the issues with social media and the way […]
The basics: content marketing
Content marketing is one of those terms that gets thrown around all across the internet but, when you get people on their own, it turns out a lot of folks don’t really know what it means. This month I’m going to break it down for you and explain how it ties in to an organic, […]
Why accessible content should be the next big trend
With reach being one of the key metrics people aim for on social media (I have a whole post on vanity metrics), it surprises me that making content accessible isn’t a higher priority for those same people. Why? Because accessibility directly impacts your reach and engagement. If you put out amazing content which can’t be […]
The Basics: IGTV
IGTV has been somewhat overlooked since it launched back in 2018. Instagram are starting to push it more this year by introducing ads, enabling creators to monetise their videos and allowing Instagram Lives to be saved to IGTV. So how does IGTV work and how can small businesses use it to improve their social presence and make […]
Facebook Rooms for business
Facebook Rooms was a much anticipated feature following Mark Zuckerberg announcing it and now it’s out in the wild many of us are testing it, seeing how it works and trying to figure out how it fits into our lives. I’m specifically interested in how it will fit into community focused marketing strategies, like the […]
How do I respond to negative comments?
Small Biz Q&A Unpleasant comments happen and dealing with them can be difficult. Here are my top tips for tackling all flavours of negative comment.
How much free content is too much?
Small Biz Q&A My thoughts on why free content is awesome, how it can increase your sales and how you can spread it about!
Getting started on Facebook, Instagram and Twitter
Small Biz Q&A What you need to know to get started on the three main social networks, Facebook, Instagram and Twitter, right now.
Business and community
The world is changing right now. Our society is shifting; we’re reassessing what’s important, we’re redefining work, we’re reconsidering what is valuable, and we’re rediscovering the value of community. That last point is what I want to talk about this month because community; community, business and social media. What does a community look like for […]
How do I grow organically?
Small Biz Q&A A few top tips to help you grow on social for the low low price of absolutely free.