Social Media for Humans – an inspiring women-led community!

I am frankly overwhelmed with gratitude, pride and joy at Social Media for Humans making the shortlist for woman-led community of the year. To be honest, I really don’t have the words. I’ve done a lot of messy crying at the flood of emotions so instead I want to talk about how bloody amazing the […]
Stress free social media tips for humans with executive dysfunction.

If you’ve not noticed my little business pivot, I’m now officially helping business owners with brain gremlins to sort their social media. With that in mind, I’m taking a leap back into blogging as little old me, rather than over at Social Media for Humans, with some tips on planning and executing your strategy when […]
Using social media for good and avoiding burnout

I was thrilled to chat with Karen Black of HubFizz, sustainable website expert, about using social media for good and avoiding burnout on The HubFizz Show. I shared some of the ways I use social media for good, make my social media strategy more sustainable for me and try to reduce my digital carbon footprint. Further reading: […]
Small biz gift guide 2020: Experience it.

This is the second of two small biz gift guides, view the “open it” gift guide here. This gift guide is for experiences, including ones suitable for lock-down. If you’re able to support small businesses this festive season, and beyond, please do. If you can’t afford to support financially, please remember that commenting on their […]
Small biz gift guide 2020: Open it.

This is the first of two small biz gift guides I’m sharing this year. This first gift guide is for physical presents, things you can wrap and/or someone can open, the second gift guide will be experiences (yes, they will be suitable for lock-down.) If you’re able to support small businesses this festive season, and […]
Should I run a holiday promo?

Small Biz Q&A My top tips to help you decide if you should run a holiday promotion or not. As ever; you do you.
The Social Dilemma

If you haven’t watched The Social Dilemma (and The Great Hack), I strongly encourage you to do so. Personally, I think they should be required watching and part of the school curriculum. As a social media manager I feel it’s especially important for me to talk about the issues with social media and the way […]
The basics: content marketing

Content marketing is one of those terms that gets thrown around all across the internet but, when you get people on their own, it turns out a lot of folks don’t really know what it means. This month I’m going to break it down for you and explain how it ties in to an organic, […]
Why accessible content should be the next big trend

With reach being one of the key metrics people aim for on social media (I have a whole post on vanity metrics), it surprises me that making content accessible isn’t a higher priority for those same people. Why? Because accessibility directly impacts your reach and engagement. If you put out amazing content which can’t be […]
The Basics: IGTV

IGTV has been somewhat overlooked since it launched back in 2018. Instagram are starting to push it more this year by introducing ads, enabling creators to monetise their videos and allowing Instagram Lives to be saved to IGTV. So how does IGTV work and how can small businesses use it to improve their social presence and make […]