The Basics: Stories

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about arguably my least favourite social media thing; Stories. Stories are huge at the moment with brands and individuals alike but many small business owners are […]

Holiday promotions on social media

Many business owners are either planning or launching festive promotions as we hurtle towards Black Friday, Yule, Christmas and New Year. If you’re wondering how to run a promotion across your social media, I’ve got you covered. Should you run a holiday promo? Nobody can answer this but you. A few things to consider might […]

What do I post on social media?

Small biz Q&A You know social media is important. You know it can hugely increase sales through brand visibility, engaged customers and trust building. You’ve opened your accounts and filled out your profiles. Now what?! Pin Me

The Basics: Instagram

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m returning to Instagram. I already wrote about using it for small business before I started this series, so now I want to really break down the basics. […]

The Basics: Pinterest

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about Pinterest. When I discussed how to choose a social network for your small business I mentioned that Pinterest isn’t a social network. So why, you […]

The Basics: LinkedIn

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about LinkedIn. Once the boring, corporate sibling of the social networks, LinkedIn has undergone something of a rebrand in the past year or so. Now featuring […]

Twitter Chats

Following on from my last post about the basics of Twitter, I wanted to talk about Twitter chats which are a brilliant way to build & engage your community on Twitter. They are real time discussions around topics and questions which users can follow via the chat’s hashtag on Twitter’s website or app, or on […]

The Basics: Twitter

Continuing my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, let’s look at an often misunderstood network; Twitter. As a micro-blogging platform, succinct needs to be your watchword. With only 160 characters to play with in your bio and 280 […]

The Basics: Facebook

So you’ve just started your small business and want to get out there on social media. Great! Those early days can be difficult and maybe you can’t afford a social media manager just yet so just how do you kick off your social presence on your own? In this series I’ll be helping you do […]

How to choose a social network for small business

choose a social network for small business

Let’s be honest, there are a lot of social networks for you to choose from now, and a lot of ways to exist on each. Should you be posting every business moment to Snapchat? Or is Instagram where it’s at? Is Twitter worth it? Can you sell on TikTok? What about Facebook? Follow the crowd […]