Facebook Rooms for business

a tropical forest area. Text reads "Facebook Rooms for business"

Facebook Rooms was a much anticipated feature following Mark Zuckerberg announcing it and now it’s out in the wild many of us are testing it, seeing how it works and trying to figure out how it fits into our lives. I’m specifically interested in how it will fit into community focused marketing strategies, like the […]

Go live or die trying!

If you follow me across the internets you may have noticed I’m making something of a name for myself as that social media expert who doesn’t go live! I’m not sure if that’s really where I want my branding to go but for now, let’s run with it! Do I think that going live isn’t […]

Secrets of the algorithm

Snow covered sistletoe with text reading "Uncover the secrets of the algorithm"

Do you want to beat the algorithm? Ensure your posts get seen by all your followers? Boost engagement, double your DMs and hit a million followers? We all love these quick fix promises. Tips that ‘guarantee’ an overnight change in your social media fortunes and, possibly more importantly, lay the blame for a stagnating growth […]

Should I boost a post on Facebook?

Small Biz Q&A It looks so promising; for this small price your post could reach thousands more people. What have you got to lose? For one; cold hard cash. So before you boost a Facebook post, I have some things for you to think about.

Vanity metrics: likes don’t pay your bills

With Instagram hiding likes, the number of questions I’ve seen about whether it’s worth it to stay on the platform and how to know if your social presence is paying off has skyrocketed. Business owners, influencers and brands alike are panicking about how other people not being able to see how many likes their post […]

The Basics: Stories

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about arguably my least favourite social media thing; Stories. Stories are huge at the moment with brands and individuals alike but many small business owners are […]

The Basics: Facebook

So you’ve just started your small business and want to get out there on social media. Great! Those early days can be difficult and maybe you can’t afford a social media manager just yet so just how do you kick off your social presence on your own? In this series I’ll be helping you do […]