15 ways to use Instagram’s features

Alexis peeks out from the side of the image. Text reads "15 Instagram ideas. 3 for every feature."

Instagram has a tonne of features now which is very exciting if you work in social media and very overwhelming if you’re a small business owner! This month I’m giving you 3 ideas for each of their 5 main features to help you understand what they’re great for and inspire you to give them a […]

The Basics: IGTV

IGTV has been somewhat overlooked since it launched back in 2018. Instagram are starting to push it more this year by¬†introducing ads, enabling creators to monetise¬†their videos and allowing Instagram Lives to be saved to IGTV. So how does IGTV work and how can small businesses use it to improve their social presence and make […]

Facebook Rooms for business

a tropical forest area. Text reads "Facebook Rooms for business"

Facebook Rooms was a much anticipated feature following Mark Zuckerberg announcing it and now it’s out in the wild many of us are testing it, seeing how it works and trying to figure out how it fits into our lives. I’m specifically interested in how it will fit into community focused marketing strategies, like the […]

Go live or die trying!

If you follow me across the internets you may have noticed I’m making something of a name for myself as that social media expert who doesn’t go live! I’m not sure if that’s really where I want my branding to go but for now, let’s run with it! Do I think that going live isn’t […]

Secrets of the algorithm

Snow covered sistletoe with text reading "Uncover the secrets of the algorithm"

Do you want to beat the algorithm? Ensure your posts get seen by all your followers? Boost engagement, double your DMs and hit a million followers? We all love these quick fix promises. Tips that ‘guarantee’ an overnight change in your social media fortunes and, possibly more importantly, lay the blame for a stagnating growth […]

Vanity metrics: likes don’t pay your bills

With Instagram hiding likes, the number of questions I’ve seen about whether it’s worth it to stay on the platform and how to know if your social presence is paying off has skyrocketed. Business owners, influencers and brands alike are panicking about how other people not being able to see how many likes their post […]

What’s the point of hashtags?

Small biz Q&A Hashtags are everywhere on social media but what are they? Are they useful? How do you use them? Just everything hashtags!

The Basics: Stories

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about arguably my least favourite social media thing; Stories. Stories are huge at the moment with brands and individuals alike but many small business owners are […]

The Basics: Instagram

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m returning to Instagram. I already wrote about using it for small business before I started this series, so now I want to really break down the basics. […]