The basics: content marketing

A bichon frisé dog leaps over a jump towards the camera. Text reads "content marketing."

Content marketing is one of those terms that gets thrown around all across the internet but, when you get people on their own, it turns out a lot of folks don’t really know what it means. This month I’m going to break it down for you and explain how it ties in to an organic, […]

Why accessible content should be the next big trend

a person with pink hair in a wheelchair on a beach, hands in the air. Text above reads "accessibility is cool"

With reach being one of the key metrics people aim for on social media (I have a whole post on vanity metrics), it surprises me that making content accessible isn’t a higher priority for those same people. Why? Because accessibility directly impacts your reach and engagement. If you put out amazing content which can’t be […]

The Basics: IGTV

IGTV has been somewhat overlooked since it launched back in 2018. Instagram are starting to push it more this year by introducing ads, enabling creators to monetise their videos and allowing Instagram Lives to be saved to IGTV. So how does IGTV work and how can small businesses use it to improve their social presence and make […]

The Basics: Stories

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about arguably my least favourite social media thing; Stories. Stories are huge at the moment with brands and individuals alike but many small business owners are […]

The Basics: Instagram

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m returning to Instagram. I already wrote about using it for small business before I started this series, so now I want to really break down the basics. […]

The Basics: Pinterest

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about Pinterest. When I discussed how to choose a social network for your small business I mentioned that Pinterest isn’t a social network. So why, you […]

The Basics: LinkedIn

This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about LinkedIn. Once the boring, corporate sibling of the social networks, LinkedIn has undergone something of a rebrand in the past year or so. Now featuring […]

The Basics: Twitter

Continuing my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, let’s look at an often misunderstood network; Twitter. As a micro-blogging platform, succinct needs to be your watchword. With only 160 characters to play with in your bio and 280 […]

The Basics: Facebook

So you’ve just started your small business and want to get out there on social media. Great! Those early days can be difficult and maybe you can’t afford a social media manager just yet so just how do you kick off your social presence on your own? In this series I’ll be helping you do […]

How to choose a social network for small business

choose a social network for small business

Let’s be honest, there are a lot of social networks for you to choose from now, and a lot of ways to exist on each. Should you be posting every business moment to Snapchat? Or is Instagram where it’s at? Is Twitter worth it? Can you sell on TikTok? What about Facebook? Follow the crowd […]