Facebook Rooms was a much anticipated feature following Mark Zuckerberg announcing it and now it’s out in the wild many of us are testing it, seeing how it works and trying to figure out how it fits into our lives. I’m specifically interested in how it will fit into community focused marketing strategies, like the ones I use with my clients.
Exactly how useful it will be for businesses will depend, as always, on your business, community and overall marketing strategy but here are some ways I can see Facebook Rooms being great for businesses.
In case you haven’t seen the announcement, Facebook Rooms is a group video calling option which will be available on all Facebook apps; Facebook and Messenger, Instagram and WhatsApp. Think Zoom but on Facebook. Anyone will be able to join a Room, whether they use any of Facebook’s services or not, using the link that’s provided to you when you open a Room.
Whether you’re running a healing circle, a fun event, a fundraiser, online training or any other kind of event, Rooms are going to offer a great way to connect with attendees and allow them to interact with each other. There are some limitations with Facebook Rooms so if you want to be able to effectively teach, Rooms is probably not the best option just yet, but for group events which would benefit from simultaneous interactions they are likely to be amazing.
If you’re running a Facebook group this is a powerful way to build community in it and connect further with your members. Whether you just drop in at random and open a room for people to hang out, allow others to create Rooms, or set up regularly scheduled group chats for members to look forward to, it’s another layer of connection for you. Remember you can title Rooms so you can make it clear that Room is about one specific theme or topic if that’s important or you’ve allotted a set amount of time for it.
You could even offer casual versions of your services through them; group coaching, mini trainings, Q&As, etc.
Planning a new product or service? Other business decisions that you could do with speaking to some customers about? What an amazing way to do market research; open a Room and ask people to give you their feedback, be brutally honest about what they love about what you do, what they’re less keen on, why they chose you, etc. Bouncing ideas off your target market is so helpful and Facebook Rooms offers a new way to do this.
Pre-announcements, special deals, etc
Speaking of Facebook groups, why not give some insider info and advanced notice to members through a Facebook Room? If you have a big launch coming, new products in the works, business changes or any other news, let your inner circle have some info before it’s public knowledge. Open a Room, hang out with your OG fans and give them some behind the scenes or super secret (but maybe not too super secret!) information, a special discount code, or other titbits to show you appreciate them.
Include your email list by sending them a link to the Room so they can join too!
Collabs and biz besties
If you’re a lover of grand plans or creative missions, Rooms are a great place for thrashing out ideas and involving others. They offer a new way to organise collaborations with other businesses or influencers, discuss your big idea, who’s going to do what, how it’s going to work, what the aims are, etc. An hours video chat can often accomplish days worth of email interactions (and I’m pro-email, so that’s a big statement!)
If you’re running a small charity, this feature also offers a great way to involve your volunteers from across the country or world with fundraising plans and events.
You can also jump in a Room with your biz besties to work through your confidences crises, business pivots or anything else that only those amazing folks who get you and your business model can help with.
The Facebook Rooms tl;dr*
To me, the key to Rooms is collaboration. They’re not about one person talking and others listening, they’re about groups interacting. They’re the digital space to share ideas and experiences and just hang out. So stop, collaborate and listen! Try them out, see what works for you and your community and then implement them, or not, in ways that benefit all of you.
*tl;dr = too long; didn’t read. The key information from the post.
If you’d like to work with a creative, passionate social media manager to get your own social strategy together, with or without Facebook Rooms, contact me. I have space for a new client to start right now!