3 Ravens

Online, heart-centred business, 3 Ravens Metaphysical Shoppe, initially asked me to conduct a social media audit for them before returning to hire me for monthly social media management. The Shoppe caters to all flavours of spirituality and also aims to support those in finding their own path.

While the original Facebook page had 11,000 likes, many were from a viral meme and were not interested in Searianna’s products or services. As such, we took the decision to create a new Facebook page which stayed true to the 3 Ravens brand and attracted Searianna’s ideal clients.

Searianna enjoys making excellent and informative videos which regularly perform well. To encourage discussion we also make regular use of polls on Facebook and also include Shoppe products regularly in relevant posts to make it easy for followers to buy.

Searianna also had a small Instagram account which was filled with memes. After archiving a huge amount of those posts we refocused towards original, informative content and the account has grown steadily since this change with an distinct increased in saved posts too.

3 Ravens is a prime example of why I so regularly say that vanity metrics are useless. Thousands of followers look good but if none of them are buying from you, they are worthless. Building a community of followers who trust you and your expertise in your industry is key to succeeding with social media.

Find out what Searianna had to say about the work I have done for 3 Ravens in her testimonial.

Devilishly Handsome Productions

Copywriting

How the power of video ads changed Jeff Bezos’ mind

Good news for digital marketing and eCommerce

Sports marketing sans studio

The creative geniuses of video marketing

Eye catching video without the studio time

Beating the Corona outbreak with video marketing

How to leverage user generated content

10 ideas that every brand can use in Stories

The power of authenticity in marketing

5 creative ways to use video in B2B marketing

How to nail emotional marketing

3 ideas to increase social media engagement

Why your ad budget needs to pivot to social

Social media management

Devilishly Handsome Productions are a creative video marketing production company. A B2B business creating video campaigns for everyone from small businesses up to big brands like Nike and Sky.

DHP stories post reading "stay true to your brand values" and "authenticity is about being true to your core values. Own your brand's values & take a stand that fits them."

DHP knew they wanted to focus on LinkedIn and Instagram and had already built a strong brand identity through social media and their blog.

After several discussions with Ben and Harry we settled on a content plan for social media which was in line with their established brand but allowed for more regular, engaging content. They were also keen to leverage Stories in their content, a smart move as social media begins to move away from the traditional news feed.

To utilise Stories effectively to further establish the company as experts in their field, I include marketing advice, statistics and what they mean for brands, and industry news as core parts of their Stories strategy.

With an already established Instagram feed, I wanted to create a distinction between new and old content. I did this with a controversial feed post on April Fool’s Day which proclaimed “video is dead”, this was then followed that afternoon with DHP’s show-reel alongside a caption which explained that “bad video is dead” and built hype for future content. Since then, the feed has evolved to include weekly news videos, peeks behind the scenes and is full of video marketing information and inspiration.

LinkedIn required a different plan of attack as, although there had been a handful of posts on it previously, it was essentially being built from scratch. With LinkedIn relatively recently adding video to the platform, and video performing so well across all social media, including plenty of video content was a forgone conclusion. In order to appeal to their target market; businesses and marketing companies, we have created a feed which includes plenty of examples of their work alongside industry news and marketing trends.

Find out what DHP had to say about my services in their testimonial.

 

SOS Anglo

Local business, SOS Anglo, asked me to help them reach international clients through social media. They offer a wide variety of services to English speakers in France and also those wishing to move to France.

When I took over their platforms my first job was to delete two old Facebook Pages and ensure as many fans as possible moved to the active Page. Valérie has built good relationships with all of her clients which ensured this initial set up went smoothly. This also resulted in the first post on her Page vastly exceeding our expectations for both reach and engagement, a great boost for the new Page in the algorithm, and providing a wealth of quotes to use across social.

Initially I began with a posting schedule of twice a week on Facebook but it quickly became apparent that it was too much. Changing the schedule to once a week, with occasional bonus posts, has seen SOS Anglo’s reach increase month on month and also resulted in more engagement.

When discussing content I advised Valérie that useful, shareable content was an essential part of a Facebook strategy. Sure enough, the informational posts about Brexit, useful French phrases and top tips have resulted in a steady stream of new likes from people sharing them and appreciative comments.

Valérie had also opened an Instagram account which had never been used but was an ideal place for connecting with the travel and expat communities who may be interested in the services she offers. After some hashtag research I put together a calendar of content which combines “hashtag holidays” with useful information, ideal for social media. With the help of a time zone converter I scheduled posts to target English speakers across the globe who may be interested in her emigration packages. After just 3 months this strategy is already providing ROI not only with inquiries but also new, international clients.

Find out what Valérie had to say about the work I have done for SOS Anglo in her testimonial.

Walktrue

Walktrue are real estate marketing professionals based in London, UK. Having established themselves in the industry they wanted to start focusing on their online presence with regular articles for their website and content for social media.

Screenshot of Walktrues Instagram profile

We decided that focusing on LinkedIn and Instagram was best for their brand. As a B2B business, LinkedIn was a must to reach the industry professionals who could benefit from Walktrue’s services. With video being a core part of their business, and a healthy real estate community already on Instagram, it was a natural choice for their second platform. Alongside social growth they also wanted regular content for the press section of their website to drive traffic and establish themselves as industry experts.

Both their social platforms were being built from scratch so initially the content had to be brand building. For the first two weeks I created a backlog of posts on their feed which established who they are and what they do. Their Instagram feed has now grown into a beautiful, bright feed which is clearly real estate focused but also includes some branding and technology posts to demonstrate the variety of services they offer.

They also asked me to do some keyword research for them to help their SEO which I used to inform the edits to their website copy and future blog posts. This has resulted in steadily increasing DA (domain authority), or what I like to call “Google juice.”

Find out what Walktrue had to say about my services in their testimonial.

Copy writing

Nailing International Property Marketing During the Coronavirus Outbreak

Property Marketing Sucks (whitepaper)

Walktrue Workshop: Project Hem

The power of: Virtual Reality

Walktrue Workshop: Vision

The Power of: CGI

Walktrue Workshop: Highwood House

The Power of: The Website

Walktrue Workshop: Redd

The Power of: The Brochure

Walktrue Workshop: Kuwait Cultural Centre

The Power of: Photography and Video

MIPIM 2019: our highlights and takeaways

The power of property branding

Being creative in real estate marketing

Property marketing and the rise of digital

Les Creature Comforts

Les Creature Comforts

Les Creature Comforts is a kennels & cattery in the Mayenne department of France. They are animal lovers who have turned their passion for animal care into a successful business.

Their original website was basic and usable but they wanted something with a more modern, professional look. They wanted to include their pets in the website, as they are a huge part of their life, so we added a landing page featuring some of their most famous ‘agents.’

The new website was created with a blog to allow Steph to express her creative side by sharing stories of the ‘agents’ and their escapades. Sadly running a busy kennels & cattery has left Steph time poor and the blog has since been discontinued.

The new logo for Les Creature Comforts was created by a friend of Steph’s and sent to me once finished to be incorporated into the header and other materials I created for the business such as downloadable booking forms and business cards.

I have also set up an email auto-responder so that Steph feels less tied to her inbox but clients know that their email has been received and know to expect a reply in the near future.

I now also provide regular updates to keep their CMS, plugins and themes up to date and also to add current photos and make sure that the website information is still accurate.


Getting Les Creature Comforts listed and verified on Google was a key step in establishing confidence with new visitors. The official listing through Google My Business makes it very simple for people to get directions to the kennels & cattery or find more information by directing them to the website. Prospective clients can be certain that they are getting reliable information provided by the business itself.

Steph is not a big fan of social media so we decided to set up a Facebook page just to direct anyone searching on Facebook to the website.

Find out what Steph had to say about my services in her testimonial.

Parc Mayenne

Parc Mayenne is a country mobile home Parc in the Mayenne department of France. They are open all year and offer an alternative to a bricks and mortar holiday home in France. The Parc has many on-site facilities making it very self contained but also a great base for exploring all of Northern France.

Their website was, at the time, very basic and not especially easy to navigate. They wanted a website with more style and a focus on images that show all the benefits of the Parc without too much text. The managers wanted to put their stamp on the website and allow their personality and vision to come across. Initially we also added a private forum for homeowners to discuss events, chat and as a place to share the Parc newsletter but it became apparent that the Kingfisher Bar was already filling much of the social aspect and the forum was retired.

Parc Mayenne also wanted a new logo to reflect their style and to create consistent branding across their website & hard copy information. I employed an excellent graphic designer, Ellie Illustrates, who created a logo using the inspiration that Clare & Simon provided.

I now also provide regular updates to keep their CMS and plugins up to date and also to add current photos, making sure that the website is an accurate reflection of the Parc as it is right now.

Find out what Parc Mayenne had to say about my services in their testimonial.