Local business, SOS Anglo, asked me to help them reach international clients through social media. They offer a wide variety of services to English speakers in France and also those wishing to move to France.
When I took over their platforms my first job was to delete two old Facebook Pages and ensure as many fans as possible moved to the active Page. Valérie has built good relationships with all of her clients which ensured this initial set up went smoothly. This also resulted in the first post on her Page vastly exceeding our expectations for both reach and engagement, a great boost for the new Page in the algorithm, and providing a wealth of quotes to use across social.
Initially I began with a posting schedule of twice a week on Facebook but it quickly became apparent that it was too much. Changing the schedule to once a week, with occasional bonus posts, has seen SOS Anglo’s reach increase month on month and also resulted in more engagement.
When discussing content I advised Valérie that useful, shareable content was an essential part of a Facebook strategy. Sure enough, the informational posts about Brexit, useful French phrases and top tips have resulted in a steady stream of new likes from people sharing them and appreciative comments.
Valérie had also opened an Instagram account which had never been used but was an ideal place for connecting with the travel and expat communities who may be interested in the services she offers. After some hashtag research I put together a calendar of content which combines “hashtag holidays” with useful information, ideal for social media. With the help of a time zone converter I scheduled posts to target English speakers across the globe who may be interested in her emigration packages. After just 3 months this strategy is already providing ROI not only with inquiries but also new, international clients.