Devilishly Handsome Productions

Copywriting

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10 ideas that every brand can use in Stories

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Why your ad budget needs to pivot to social

Social media management

Devilishly Handsome Productions are a creative video marketing production company. A B2B business creating video campaigns for everyone from small businesses up to big brands like Nike and Sky.

DHP stories post reading "stay true to your brand values" and "authenticity is about being true to your core values. Own your brand's values & take a stand that fits them."

DHP knew they wanted to focus on LinkedIn and Instagram and had already built a strong brand identity through social media and their blog.

After several discussions with Ben and Harry we settled on a content plan for social media which was in line with their established brand but allowed for more regular, engaging content. They were also keen to leverage Stories in their content, a smart move as social media begins to move away from the traditional news feed.

To utilise Stories effectively to further establish the company as experts in their field, I include marketing advice, statistics and what they mean for brands, and industry news as core parts of their Stories strategy.

With an already established Instagram feed, I wanted to create a distinction between new and old content. I did this with a controversial feed post on April Fool’s Day which proclaimed “video is dead”, this was then followed that afternoon with DHP’s show-reel alongside a caption which explained that “bad video is dead” and built hype for future content. Since then, the feed has evolved to include weekly news videos, peeks behind the scenes and is full of video marketing information and inspiration.

LinkedIn required a different plan of attack as, although there had been a handful of posts on it previously, it was essentially being built from scratch. With LinkedIn relatively recently adding video to the platform, and video performing so well across all social media, including plenty of video content was a forgone conclusion. In order to appeal to their target market; businesses and marketing companies, we have created a feed which includes plenty of examples of their work alongside industry news and marketing trends.

Find out what DHP had to say about my services in their testimonial.

 

Walktrue

Walktrue are real estate marketing professionals based in London, UK. Having established themselves in the industry they wanted to start focusing on their online presence with regular articles for their website and content for social media.

Screenshot of Walktrues Instagram profile

We decided that focusing on LinkedIn and Instagram was best for their brand. As a B2B business, LinkedIn was a must to reach the industry professionals who could benefit from Walktrue’s services. With video being a core part of their business, and a healthy real estate community already on Instagram, it was a natural choice for their second platform. Alongside social growth they also wanted regular content for the press section of their website to drive traffic and establish themselves as industry experts.

Both their social platforms were being built from scratch so initially the content had to be brand building. For the first two weeks I created a backlog of posts on their feed which established who they are and what they do. Their Instagram feed has now grown into a beautiful, bright feed which is clearly real estate focused but also includes some branding and technology posts to demonstrate the variety of services they offer.

They also asked me to do some keyword research for them to help their SEO which I used to inform the edits to their website copy and future blog posts. This has resulted in steadily increasing DA (domain authority), or what I like to call “Google juice.”

Find out what Walktrue had to say about my services in their testimonial.

Copy writing

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Walktrue Workshop: Project Hem

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The Power of: CGI

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The Power of: The Website

Walktrue Workshop: Redd

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Walktrue Workshop: Kuwait Cultural Centre

The Power of: Photography and Video

MIPIM 2019: our highlights and takeaways

The power of property branding

Being creative in real estate marketing

Property marketing and the rise of digital