Social media management
Devilishly Handsome Productions are a creative video marketing production company. A B2B business creating video campaigns for everyone from small businesses up to big brands like Nike and Sky.
DHP knew they wanted to focus on LinkedIn and Instagram and had already built a strong brand identity through social media and their blog.
After several discussions with Ben and Harry we settled on a content plan for social media which was in line with their established brand but allowed for more regular, engaging content. They were also keen to leverage Stories in their content, a smart move as social media begins to move away from the traditional news feed.
To utilise Stories effectively to further establish the company as experts in their field, I include marketing advice, statistics and what they mean for brands, and industry news as core parts of their Stories strategy.
With an already established Instagram feed, I wanted to create a distinction between new and old content. I did this with a controversial feed post on April Fool’s Day which proclaimed “video is dead”, this was then followed that afternoon with DHP’s show-reel alongside a caption which explained that “bad video is dead” and built hype for future content. Since then, the feed has evolved to include weekly news videos, peeks behind the scenes and is full of video marketing information and inspiration.
LinkedIn required a different plan of attack as, although there had been a handful of posts on it previously, it was essentially being built from scratch. With LinkedIn relatively recently adding video to the platform, and video performing so well across all social media, including plenty of video content was a forgone conclusion. In order to appeal to their target market; businesses and marketing companies, we have created a feed which includes plenty of examples of their work alongside industry news and marketing trends.