How often do I need to post?
Small Biz Q&A How often do you need to post on social media as a small business? My answer might surprise you, unless you’ve been following me for a while!
Day of Acceptance
Today is Day Of Acceptance and, as one of my own business values is acceptance, I wanted to use this as an opportunity to promote some incredibly talented individuals who also happen to be disabled. You can find out much more about them and support them by clicking the links to their own content, products […]
Vanity metrics: likes don’t pay your bills
With Instagram hiding likes, the number of questions I’ve seen about whether it’s worth it to stay on the platform and how to know if your social presence is paying off has skyrocketed. Business owners, influencers and brands alike are panicking about how other people not being able to see how many likes their post […]
What’s the point of hashtags?
Small biz Q&A Hashtags are everywhere on social media but what are they? Are they useful? How do you use them? Just everything hashtags!
The Basics: Stories
This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about arguably my least favourite social media thing; Stories. Stories are huge at the moment with brands and individuals alike but many small business owners are […]
Holiday promotions on social media
Many business owners are either planning or launching festive promotions as we hurtle towards Black Friday, Yule, Christmas and New Year. If you’re wondering how to run a promotion across your social media, I’ve got you covered. Should you run a holiday promo? Nobody can answer this but you. A few things to consider might […]
What do I post on social media?
Small biz Q&A You know social media is important. You know it can hugely increase sales through brand visibility, engaged customers and trust building. You’ve opened your accounts and filled out your profiles. Now what?! Pin Me
The Basics: Instagram
This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m returning to Instagram. I already wrote about using it for small business before I started this series, so now I want to really break down the basics. […]
The Basics: Pinterest
This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about Pinterest. When I discussed how to choose a social network for your small business I mentioned that Pinterest isn’t a social network. So why, you […]
The Basics: LinkedIn
This month in my series designed to help you get your small business on social media, even if you can’t afford a social media manager just yet, I’m talking about LinkedIn. Once the boring, corporate sibling of the social networks, LinkedIn has undergone something of a rebrand in the past year or so. Now featuring […]