Why accessible content should be the next big trend
With reach being one of the key metrics people aim for on social media (I have a whole post on vanity metrics), it surprises me that making content accessible isn’t a higher priority for those same people. Why? Because accessibility directly impacts your reach and engagement. If you put out amazing content which can’t be […]
The Basics: IGTV
IGTV has been somewhat overlooked since it launched back in 2018. Instagram are starting to push it more this year by introducing ads, enabling creators to monetise their videos and allowing Instagram Lives to be saved to IGTV. So how does IGTV work and how can small businesses use it to improve their social presence and make […]
Facebook Rooms for business
Facebook Rooms was a much anticipated feature following Mark Zuckerberg announcing it and now it’s out in the wild many of us are testing it, seeing how it works and trying to figure out how it fits into our lives. I’m specifically interested in how it will fit into community focused marketing strategies, like the […]
How do I respond to negative comments?
Small Biz Q&A Unpleasant comments happen and dealing with them can be difficult. Here are my top tips for tackling all flavours of negative comment.
How much free content is too much?
Small Biz Q&A My thoughts on why free content is awesome, how it can increase your sales and how you can spread it about!
Getting started on Facebook, Instagram and Twitter
Small Biz Q&A What you need to know to get started on the three main social networks, Facebook, Instagram and Twitter, right now.
Business and community
The world is changing right now. Our society is shifting; we’re reassessing what’s important, we’re redefining work, we’re reconsidering what is valuable, and we’re rediscovering the value of community. That last point is what I want to talk about this month because community; community, business and social media. What does a community look like for […]
How do I grow organically?
Small Biz Q&A A few top tips to help you grow on social for the low low price of absolutely free.
How do I know if it’s not working?
Small Biz Q&A Is it not working or do I just need to give it longer? Unfortunately there is no hard and fast rule but I do have some guidance on how to work out if your latest social strategy is working or not.
Should I boost a post on Facebook?
Small Biz Q&A It looks so promising; for this small price your post could reach thousands more people. What have you got to lose? For one; cold hard cash. So before you boost a Facebook post, I have some things for you to think about.